The Susan B. Anthony List has launched a campaign effort to educate Hispanic voters about what it considers to be the pro-life qualifications of California U.S. Senate candidate Carly Fiorina.

Marjorie Dannenfelser, president of the Susan B. Anthony List, said that Latino voters are an increasing percentage of voters and polls show an “overwhelming majority” of them consider themselves to be pro-life.

“We've been waiting for Carly Fiorina since the day Barbara Boxer was elected. Carly embraces and advances the rights of women and unborn children, following in the footsteps of the earliest women in politics. This is important to all Californians and especially to the Hispanic community," Dannenfelser commented in a Tuesday press release.

The Republican Fiorina’s Democratic opponent, Sen. Barbara Boxer has long been a leading advocate of permissive abortion laws.

The Susan B. Anthony List reported that the $100,000 effort will include a bus tour to predominantly Hispanic areas as well as a bilingual Google ad campaign targeting California Latino voters concentrated in eight congressional districts.

Organizers claim the Google ad campaign has the potential to reach three million Hispanic voters.

Fiorina’s campaign website describes her as pro-life and says she believes life begins at conception. It also cites her “A” rating from the National Right to Life Committee (NRLC). However, according to the Los Angeles Times, she supports legal abortion in cases of rape, incest, and when the mother’s life is endangered.

The candidate supports the death penalty. She considers border security a priority in addressing illegal immigration, while supporting an “effective” visa program and temporary worker program.

Fiorina’s website says she believes marriage is “between a man and a woman.” She reportedly supported Proposition 8, the ballot measure which restored the legal definition of marriage to be between a man and a woman.

Dannenfelser said that the Susan B. Anthony List’s efforts aim to help pro-life Latinos understand there is “no greater contrast” between Fiorina and Boxer, deeming the latter’s “pro-abortion agenda” to be “increasingly unpopular.”

"Paired with her consistently pro-abortion voting record, Boxer's support for the federal health care bill including taxpayer-funded abortion should tell Latino voters everything they need to know about which candidate does and does not represent their views," Dannenfelser added.

The Susan B. Anthony List’s effort is conducted in conjunction with the Latino Partnership for Conservative Principles’ $1 million effort.