May 22, 2015
There has never been a movie studio that has utterly dominated the family marketplace more strongly than Disney right now. Bearing control over not only its own illustrious lineage of famous characters and films, but also of other mega-popular entertainment brands including Pixar, Marvel, “Star Wars” and the Muppets, it seems there is no way the famed conglomerate can do wrong.
That theory is put to the test this weekend with the new movie “Tomorrowland,” produced by Disney and based on the idea of the Tomorrowland section of the Disney theme parks. When this project was announced a couple years back, it seemed like the height of product-placement cynicism – but unlike the morons responsible for utter dreck like 2012’s film “Battleship,” the execs at Disney were smart enough to know the stakes were high and that maintaining their credibility mattered.
As a result, some of the most creative minds in the business were assigned the task of creating an actual story that was entertaining and had something to say, rather than 90 minutes of rides coming to life. Brad Bird, the visionary director behind “The Iron Giant,” “The Incredibles” and the last “Mission: Impossible” movie, was put in the director’s chair, while Damon Lindelof of the beloved TV series “Lost” was hired to write the screenplay with him.
Add in George Clooney in a rare turn starring in a blockbuster and a family film (as opposed to prestige pictures for adults), and you’ve got one impressive pedigree. And the results are impressive as well, with the creative team’s efforts resulting in a movie that plays nearly at the same level as the first “Back to the Future.”