CNA Staff, Feb 16, 2024 / 13:20 pm
The Catholic prayer app Hallow has made history becoming the first religious app to reach the No. 1 spot on Apple’s app store.
Hallow reached the top spot on Ash Wednesday, Feb. 14, which was the same day its Lent Pray40 prayer challenge started.
More than 1 million people joined the Lenten prayer challenge featuring Catholic actors Jonathan Roumie and Mark Wahlberg; Father Mike Schmitz; Sister Miriam James Heidland, SOLT; and Sister Mary Bernice.
The Catholic app surpassed the e-commerce app Temu, which previously held the No. 1 spot, on Wednesday evening and held its top ranking into Thursday morning. With roughly 85 employees, Hallow is a significantly smaller company than those creating apps who tend to rank high in the App Store.