CNA Staff, Feb 12, 2024 / 17:45 pm
The Catholic prayer app Hallow aired its first-ever commercial during Super Bowl LVIII, which saw the Kansas City Chiefs win their second consecutive championship on Feb. 11. Immediately following the airing of the ad, Hallow saw the biggest spike in downloads in its history, according to Alex Jones, CEO of Hallow.
“It was the most downloads in a single minute we’d ever seen,” Jones told CNA. “We’re already ranking ahead of Netflix on the App Store charts and Lent hasn’t even started yet. Glory to God.”
The 30-second ad was shown in 15 markets across the country.
The commercial began with Catholic actor Mark Wahlberg, who recently starred in “Father Stu,” blessing himself with holy water as he enters a church.